This style guide and urban forest master plan (UFMP) were developed to showcase the Urban Forest Master Plan commissioned by PlayFrisco, the Parks & Recreation Department of Frisco, TX. These documents are designed with visual and thematic consistency throughout the Plan by incorporating the City’s brand colors and aligning with the design aesthetics of the City of Frisco's logo.

Key Design Elements

• Utilizing similar shapes as existing City brand elements

• Use of client provided color schemes to reinforce brand identity

• Creating an exciting guide that captures the heart of PlayFrisco